Product Development Chapter. 1 and 2 Defs
Terms in this set (69)
The utilization of mass production techniques to create products based on individual customer demand
Changes in color, styling, fabrication, silhouette, and performance to reflect fashion trends.
Demand for change in styling and/or materials related to the calendar yr (i.e. weather changes, seasonal events, cultural traditions).
Essential character of a product/service; perceived level of value
Essential characteristics that are perceived as contributing to quality
Composite of intrinsic & extrinsic cues to quality
Product characteristics created during product manufacturing. Depend on styling, fit, materials, and construction.
Innate & essential parts or inherent nature of a garment
Indicators of quality originating from outside the product (i.e. prices, brand names, visual merchandising techniques, advertising).
Design & engineering of products for a specific target market that will be serviceable, producible, salable & profitable, reaching the marketplace when consumers are ready to buy.
Represents the reputation of a product/product line and/or company that is conveyed to consumers through brand image, word mark, logo, product design and quality, marketing and promotion, distribution of goods and customer service.
Expands beyond their origins in a single product category to include additional apparel and accessories categories, perfumes, cosmetics, or home products.
Expanding a brand's reach by expanding a brand's assortment—launching a women's brand into men's wear or children's wear or vice versa; to launch a new product category or service under and existing brand label.
Product sold under a trademarked name to retailers that sell other branded products.
Products developed under a trademarked name and owned by a retailer for the purpose of increasing margin and competing with branded products. Distribution and sale of private brand products is restricted to the retailer/company developing them. Private brands are comprised of private label products and store brands.
Private Label Products
Merchandise developed by a retailer to sell in their stores along side branded products.
Merchandise developed by a retailer under the same trademarked name as the store; only private brand merchandise is sold.
Products developed as the result of a contractual agreement between 2 companies granting exclusive permission to a manufacturer or retailer to develop, produce & sell products using another firm's trademarked name, logo, image, character, or exclusive brand name.
Products made to consumer specifications utilizing mass production technology for a market of one; mass customization.
Multiple brands offered by one company to increase market share.
A strategic plan for the development of a brand to enable a company to meet its objectives based on characteristics and needs of the target customer and their lifestyle.
The sales potential for a particular type of goods; the process of getting buyers & sellers together to exchange ownership of goods.
A company's competitive edge such as lower price, superior quality or unique product features.
A firm's percentage of total sales in a market.
Ability of a firm to control price & quality of products in a market
Manufacturer owned & operated factory responsible for apparel from start to finish.
Independent contractor hired by the manufacturer to do part or all of the work producing a garment.
Firms that provide sewing or specialty services to apparel manufacturers, retailers, or govt. agencies.
Subcontractor or Specialty Contractor
Provide machinery & skills that general contractors may not possess (i.e. special operations such as belt making, pleating, quilting, printing).
Contractor who does all the work is called a cut, make & trim/sew (CMT)
Independent contractors hired by a manufacturer to do all or part of a garment.
Credit agents or financial middlemen that finance suppliers and manufacturers, and assume responsibility for billing and accounts receivables between various members of the supply chain.
In-house or contracted firms that test fabrics, findings, and finished products to make sure they meet industry/government standards and specifications.
Services that supply both fabric and product production for a product developer, either domestically or offshore.
A growth strategy used by firms to expand their product mix in order to capitalize on brand recognition, to increase sales, and enhance profit.
PDM or PLM
Product data management or product line management are business technology systems that integrate the graphics and information used in the product development cycle with the tools that manage business and manufacturing systems through relational databases and internet interfaces.
Push System or Push Through
Based on the manufacturers' anticipation of consumer demand; Manufacturer driven.
Pull System or Push Through
Based on needs of the consumer; Consumer driven.
Also known as Quick Response or Speed-to-Market (terms used in the 1980s and 1990s) is the process of moving goods through the supply chain (from fiber to finished product delivered to the retailer and available to the consumer) that eliminates or reduces bottlenecks in the process and streamlines the response time. Items that are slow sellers are pulled and replaced with "hot" items that are fast sellers—increasing turn time.
A specific or unique version of a style; innovative aspect of product development.
Characteristics or the distinctive appearance of an item; unique piece of merchandise in a product line identified by a style number.
Pre-adoption processes involving development of line concepts, creation of new designs, and presentation of merchandise groups for line adoption.
Post-adoption processes required to perfect designs into styles and make the styles producible at the desired quality level.
A color selected by a product developer or manufacturer to be reproduced along the production chain. This selected color becomes the Color Standard.
Samples of dyed fabric or component parts created to match color standards as closely as possible.
Protection, thermal comfort, fit, ease of movement
Communicative & symbolic aspects of dress. Statement of individuality
Human desire for beauty. Relate to design elements such as line, form, color, texture, & pattern.
A well defined group of customers identified as having similar needs & wants for certain products or services that a company wants to sell to.
Foundation of a firms business; people identified as central to the target market.
Occasional shoppers; peripheral portion of target market-potential sales growth.
Responsible for establishing market position for a firm or brand through advertising and promotional objectives, sales goals, creating marketing programs and tools, selling products, and gathering data relative to target consumers.
The planning, development, and presentation of a product line.
Mass Market Segment
Middle income & some fringe from lower & upper income classes.
More than one target market (junior line & preteen).
Niche Market Segment
Narrowly defined, very specialized group.
Expanding sales of current products through advertising & promotion.
Identifying new customers for current products.
Developing new products aimed at new customers.
Provide more benefits from product than the competition.
Identifies key dates in the wholesale marketing of fashion/seasonal product lines & is the basis for the timing of all other schedules.
Two weeks prior to line release when the line is presented to the sales staff by the merchandising & marketing divisions.
Line Release or Style Release
Full line samples (or individual) & sales samples are completed & ready for market.
Start to Ship
Identifies the date merchandise will begin shipping.
Season Ship Complete
Identifies when merchandise will stop shipping.
The first prototype of a product constructed from a pattern.
A prototype created using the construction techniques, fabrics, trims, etc. that will be used for production.
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