Chapter 7 Public Opinion
Terms in this set (19)
the collective political beliefs and attitudes of the public, or groups within the public, on matters of relevance to government.
an issue's importance to a person or to the public in general.
the speed with which the change will occur, and the likelihood that the new opinion will endure.
in public opinion, the tendency for or against some phenomenon.
the strength of the direction of public opinion.
taking a small fraction of something that is meant to represent a larger whole, for example, a group of people who represent a larger population.
a population sample in which it is equally likely that each member of the population will be included in the sample.
the difference between the reported characteristics of the sample and the characteristics of the larger population that result from imperfect sampling.
margin of error
the range surrounding a sample's response within which researchers are confident the larger population's true response would fall.
a nonrandom error that occurs when people who choose to participate in a survey have different attitudes from those of people who decline to participate.
the learning process in which individuals absorb information and selectively add it to their knowledge and understanding of politics and government.
the principle that what is learned first is learned best and lodged most firmly in one's mind.
the principle that political lessons, values, and attitudes learned early in life tend to structure political learning later on in life.
a consistent set of ideas about a given set of issues.
the situation in which younger citizens are influenced by events in such a fashion that their attitudes and beliefs are forever rendered distinct from those of older generations.
an event that influences the attitudes and beliefs of people of all ages.
attitudes or physical characteristics that change as one ages, no matter the time period or generation. The graying of one's hair is a life-cycle effect.
miracle of aggregation
the phenomenon that occurs when a group consists of individuals who are largely ignorant of a particular issue, but their collective opinion tends to make sense.
individuals with high levels of interest and expertise in politics who seek to communicate their political beliefs to others.
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