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Exam 1 Kahoot
Terms in this set (21)
A shopping mall, A taxi, A fast food outlet
Which of the following would be considered in tourism industry?
An uninhabited island, an area spanning across political boundaries, ......pg 24 in book
Which of the follow could be classified as a destination?
Societal Marketing? (Buyers or sellers market) pg 26-27
Which is a marketing orientation recognizing the well being of society and the environment
NTO-National Tourism Organization
Which DMO would be responsible for marketing as a tourism destination
LTA, RTO,NTO, STO pg 32
know what they mean
pg 32 national, state, regional
Economical, Technical, Hellistic
Definitions of tourism have generally been based on which of the following?
The marketing orientation that has increased competition. lower prices, and supply>demand
to enhance destination competitiveness
the primary rationale for ta community's establishment of a DMO is
the view that all tourism development must be beneficial to the community is held by many
When a DMO is able to actually get visitors to go from "desire to doing(visit)" we call this?
In terms of consumer want and needs, the markets of interest to DMO stakeholders are usually?
A profitable DMO...many are nonprofit
Which would not generally be considered a dimension of destination competitiveness?
National organization for DMO's
Destination Cluster (local,region?)
Accumulation of tourist resources and attractions with integrated and coordinated activities is?
More CVB executives tend to be more female than male
TACVB is the state of Texas' organization for CVB executives and employees
Most CVB executives have hospitality or tourism degrees
The first overseas sales mission be an NTO was organized by New Zealand in 1904
"see America First" campaign was made by Disneyland to get tourists to California after WWII
Competition amoung DMO's is intensifying due to tourism growth and shrinking budgets of NTO's
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