chapter 3 vocab
Terms in this set (23)
a notebook used to collect design ideas.
special rights given by law to authors, designers, or corporations that make it illegal to copy their work.
small sketches made quickly to explore the ideas that result from research and brainstorming.
A rough proposal for a design, a possible approach.
an arrangement of design elements.
layouts that suggest actual dimensions and precise placement of elements; also called comprehensives or comps.
styles of lettering; also called fonts.
are styles of lettering
little edges or tails at the end of letters
typefaces without serifs are called sans serif
thousands of fonts available on your computer
light, medium, or bold
different versions of typefaces make up type family
text that says nothing
having enough space between lines of type also improves legibility
type in smaller point sizes is easier to read if the leading is increased
a drawing in any medium used to clarify ideas.
processing, a computer language that arranges dots, solids, lines, and type in particular patterns.
direct to plate
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