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Mass Communication Theory Ch. 1
Terms in this set (16)
In critical theory, how humans behave and interact within the structure.
The proper role of values in research and theory building.
When a given factor influences another, even by way of an intervening variable.
Theory seeking emancipation and change in a dominant social order.
Capable of being verified or disproved by observation.
How knowledge is created and expanded.
A testable prediction about some event.
Communication between two or a few people, typically face-to-face.
When a source, typically an organization, employs a technology as a medium to communicate with a large audience.
Communication between a few or many people that employs a technology as a medium.
normative media theory
Theory explaining how a media system should operate in order to conform to or realize a set of ideal social values.
The nature of reality, what is knowable.
Theory based on empirical observation guided by the scientific method.
A search for truth through accurate observation and interpretation of fact.
Scientists who examine relationships among phenomena in the human or social world.
Any organized set of concepts, explanations, and principles of some aspect of human experience.
THIS SET IS OFTEN IN FOLDERS WITH...
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