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mgmt485w Exam 1 Dr. Key Spring 2017

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Business-level strategies detail commitments and actions taken to provide value to customers and gain competitive advantage by exploiting core competencies in:

-primary vale chain activities
-the selection of industries in which the firm will compete
-particular geographic locations
-specific product markets
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Business-level strategies detail commitments and actions taken to provide value to customers and gain competitive advantage by exploiting core competencies in:

-primary vale chain activities
-the selection of industries in which the firm will compete
-particular geographic locations
-specific product markets
Hyundai allows customers to return their cars if they lose their job within 12 months of purchase. Which of the following aspects of managing customer relationships is Hyundai engaged in?

-Who: Determining the customers to serve.
-What: Determining which customer needs to satisfy
-How: Determining core competencies necessary to satisfy customer needs
-When: Determining when to satisfy customer needs.
Business-level strategies are concerned specifically with:

-creating differences between the firm's position and its competitors.
-how functional areas will be organized within the firm.
-how a business with multiple physical locations will operate one of those locations.
-selecting the industries in which the firm will compete.