COMM 308 Exam 1

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Content Analysis

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Terms in this set (80)

A quantitative, systematic technique for describing the manifest content of recorded communications.

A quantitative research method in which predetermined, formatted questions are distributed to relatively large numbers of people. Typically, respondents respond by phone, mail, e-mail, or website.

Focus Groups

A qualitative method -
Small group of people brought together to discuss a topic of interest to the researcher.

Why is research important?

answers questions, evaluates research

Decisions that a researcher makes before beginning a research project

The Field of Study - wide or narrow?

The Researcher - dispassionate or involved?

The Approach - objective or subjective?

Your Questions or Their Answers - specific answers or participants' language

The Sample - large or small?

The Data - quantitative or qualitative or mixed?

The Report - subjective or objective?