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speaking was a linear process (only the speaker speaks), but the audience is engaged and passive
formed 1st Greek school, idea was to know a little about a lot of things rather than a lot about a few things
3 ways to gain knowledge: experiential (experience), episteme (basic understanding of world), and intermediate (intuition/sense)
Cicero's 5 Parts of Speech
1. Invention: create argument
2. Arrangement: outline
3. Style: word choice
4. Delivery: verbally address speech
5. Memory: ability to recall information
fear or anxiety associated w/ real or anticipated communication
want a moderate level of anxiety (adrenaline)
Influences: size of audience, unfamiliar w/ audience
Hearing vs. Listening
Hearing: in one ear, out the other
Listening: engaged and active, comprehending
push people through series of questions to ultimately find an eventual answer (push and push)
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