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Marketing Essentials Chapter 11
Chapter 11 Vocabulary
Terms in this set (17)
The process of achieving company goals by effective use of resources through planning, organizing, and controlling.g
A hierarchal up-and-down structure in which tasks and responsibilities of each are clearly defined.
Those who make decisions that affect the whole company (CEO, president, COO, CFO, vice president).
The type of management that implements the decisions of top management, plans how the departments under them can work to reach top management's goals.
Type of management in which managers supervise the employees who carry out the tasks assigned by top & middle management.
All things used in producing goods or services; a source of aid or support that may be drawn upon when needed.
A type of management style in which top management shares decision making with self-managing teams of workers who set their own goals and make their own decisions.
Encouraging team members to contribute to and take responsibility for the management process.
Setting goals for a project and determining how to reach them.
Establishing a time frame in which to achieve a goal, assigning employees to the project,and determining a method for approaching the work.
The process of setting standards and evaluating performance.
A description of the ultimate goals of a company.
A means of encouraging appropriate workplace behavior in order to improve employee performance.
An opportunity for an employee and a manager to obtain valuable feedback when and employee leaves the company.
A single human being as contrasted with a social group or institution.
To ascertain the origin, nature, or definitive characteristics of.
Consider as obligatory, useful, just, or proper.
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