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Refers to a variety of the same products that a business produces for customers of a particular market. Products in a product line typically differ in colour, size, price, or quality so that there is a greater chance that each product meets the needs of different customers.
Also known as product assortment describes the variety of the different product lines that a business produces.
Refers to all product lines of a firm's product mix. i.e. all the products sold by the business.
These are products that are purchased by private individuals for their own personal use.
Producer (industrial) products
Are those that are purchased by businesses, rather than aimed at consumers. They are used in the production process to help the running of the business. (i.e. ram materials to make products).
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