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Terms in this set (25)
Marketing Analysis uses the ___(#) ____'s (letter)
Marketing Mix uses the ___(#)____'s (letter)
The 4 P's include:
Product & Service
The 5 C's include:
The traditional marketing process included first the ____ and then ____
the 5 c's and then 4 p's
The modern marketing process (b2b) cuts out the 4 p's to simplify into ____ segmentation, ____ _____ selection, and product ______
Market, Target Market, Positioning
In rethinking the 4P's, Product becomes:
In rethinking the 4P's, Place becomes:
In rethinking the 4P's, Price becomes:
In rethinking the 4P's, Promotion becomes:
Original Equipment Manufacturer
General Services Administration
Request for Quotation
Group Purchasing Organization
Maintenance, Repair, and Operations
What is "Reman"
What are Intermediaries?
Channel Partners Between You and Customers
Link Between B2B Product and Consumer Demand
What is the demand for business products?
What does derived demand mean?
the demand originates from the ultimate demand for consumer products
Business marketers must carefully monitor fluctuating trends and patterns in consumer markets as a result of _____ ______.
Value is what you get, including ___, ___, and ___
The product focus of value says
What do we offer?
"Why should the customer care?" Reflects which focus of value?
"What is that worth" Reflects which focus of value?
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