Advertising and its role in lives of children
a film or video representation of an actual (not imaginary) subject
A particular preference or point of view that is personal, rather than scientific.
children aged 8-13
children aged 14-18
Help get products from producers to consumers.
Teaching a person to accept a set of beliefs
tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items
Putting products into TV shows and movies where they will be seen
People who buy and use goods and services.
small groups of potential consumers observed by a researcher
The use of a trade name, symbol, logo or other device to differentiate a product or service
Gives information, discusses ideas, or explains a process.
strategies used by advertisers to make people want to purchase their products
intending to mislead or trick
aiming media content at smaller, more specific audiences. people now have tons of viewing options
Ethos, logos, pathos
An appeal to one's beliefs and values
Appeal to emotion