Advertising and its role in lives of children

STUDY
PLAY
documentary film
a film or video representation of an actual (not imaginary) subject
credibility
Believability, trustworthiness
valid
Accuracy
bias
A particular preference or point of view that is personal, rather than scientific.
tweens
children aged 8-13
teens
children aged 14-18
marketers
Help get products from producers to consumers.
indoctrinated
Teaching a person to accept a set of beliefs
Nag Factor
tendency of children, who are bombarded with marketers' messages, to unrelentingly request advertised items
Product Placement
Putting products into TV shows and movies where they will be seen
consumers
People who buy and use goods and services.
Focus Groups
small groups of potential consumers observed by a researcher
branding
The use of a trade name, symbol, logo or other device to differentiate a product or service
expository essay
Gives information, discusses ideas, or explains a process.
advertising techniques
strategies used by advertisers to make people want to purchase their products
deceptive
intending to mislead or trick
targeting
aiming media content at smaller, more specific audiences. people now have tons of viewing options
appeals
Ethos, logos, pathos
ethos
An appeal to one's beliefs and values
logos
Logic
pathos
Appeal to emotion