11 terms

Brick and Mortar Business

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b2b
business-to-business market, where all the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others
b2c
business to consumer; e-commerce consist of the sale of goods and services to the general public
brand loyalty
a favorable attitude toward and consistent purchase of a single brand over time
brick and mortar business
a business that operates in a physical store without an Internet presence
c2c
consumer to consumer; e-commerce occurs when one consumer sells directly to another, such as in an online auction
e commerce vs e business
-e-commerce is the buying and selling of goods and services over the Internet
-e-business - the conducting of business on the internet, not only buying and selling, but also serving customers and collaborating with business partners (online exchange of info)
elastic demand
A situation in which consumer demand is sensitive to changes in price
mass customization
a strategy that uses technology to deliver customized services on a mass basis
multichannel retailer
Retailer that sells merchandise or services through more than one channel
pure play retailer
retailers who sell primarily through the internet
value chain
The series of departments that carry out value-creating activities to design, produce, market, deliver, and support a firm's products.
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