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global marketing

Terms in this set (28)

All of the following could be reasons that governments cite when they decide to block trade by raising tariff or non-tariff barriers EXCEPT:
A. protect national security
B. protect the stock market
C. protect declining industries such as textile industry.
D. protect domestic jobs.
B. protect the stock market
The Xerox Corporation has begun to provide its executives with training programs in the interpretation of facial expressions, body language, and other nuances. The firm is probably hoping to improve its executives' performance in:
A. low-context cultures.
B. high-context cultures.
C. average-context cultures.
D. formalized cultures.
B. high-context cultures.
To overcome the problems of expropriation, confiscation, and nationalization, many companies are now adopting a policy of ________ where the company gradually turns over management and operational responsibilities as well as ownership to local companies over time.
A. retaliation
B. boycott
C. sanction
D. domestication
E. profit sharing
D. domestication
Which of the following statements is True regarding business customs in China?
A. Chinese business people are eager to do business with anybody that can offer them a profit opportunity.
B. Chinese business people tend to think about negotiation issues sequentially.
C. Dinning, drinking, and entertaining are a big part of doing business in China.
D. Legal contracts are deemed extremely important by Chinese businesses.
C. Dinning, drinking, and entertaining are a big part of doing business in China.
Given the volatile exchange rates in recent years, a debate is going on regarding whether the world should go back to a fixed exchange rate system. What are the major pros and cons of a fixed and a floating exchange rate system? Which exchange rate system would you support and why?
...
The rise of China is a major event in the global economy. What are the major factors that have driven China's economic growth? What are major challenges faced by China when it tries to develop further? (limit your answer to three major points for each part).
...
What is International Marketing?
Marketing a product or service across national boundaries in order to satisfy the needs of customers and the objectives of the organization.
Multidomestic marketing:
adapting product and marketing programs to each foreign market
independently.
Global marketing:
marketing activities in multiple
country markets are coordinated and integrated.
Foreign marketing:
loosely refers to marketing a product in a market outside the home market.
International Marketing Environments (4)
- cultural environment
- econmic environment
- global competitive environment
- political regulatory environment
global systems (3)
- global financial systems
- international monetary systems and foriegn exchange systems
- global trading systems (NAFTA, EU)
Uniqueness of International Marketing
More markets
Complex and unfamiliar environments
Greater risk (political, foreign exchange, economic risks)
Greater resource commitment required
Great potential for profits and growth
New skills are required to succeed
Cross-culturalcompetency
Financial,legal,andhumanresourcesknowledge
Adaptive marketing skills
International trade grows _______ as fast as domestic trade
twice
Key Trends in Global Market Environment
• Globalization (markets, production, financial)
• Shifting economic power from the West to the East.
• Technology's disruptive effects on trade and jobs.
• Euro crisis.
• Rising threat of protectionism.
• Key Issues:
• Rising China
• Euro crisis
• Middle East and ISIS
• Ukraineconflict
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