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HubSpot Inbound Marketing Certificate

Terms in this set (49)

What practices would be considered traditional marketing?
1. Cold calling
2. Cold emails
3. Interuptive ads
What are the three stages of the Buyer's Journey?
1. Awareness 2. Consideration 3. Decision
What are the four stages of the Inbound Methodology?
1. Attract 2. Convert 3. Close 4. Delight
All of the following are best practices of inbound marketing
a) Using the buyers journey b) Leverage content c) create remarkable content d) Use buyer personas
Fill in the blank: _________ is your marketing toolkit, like blogs, videos, and ebooks; _________ is who you're creating it for.
a) Content b) Context
Buyer persona stories should contain information about:
1. Demographics and common traits
2. Main goals and challenges
3. Role at their organization or life
Consumers don't want to be sold to, they want to...
Be educated
Define Buyer Personas
Semi fictional representations of your ideal customers based on real data and some select speculation about customer demographics, behavior patterns, motivations and goals.
What are key concepts related to creating buyer personas?
1. Research
2. Identifying trends
3. creating buyer persona stories
Through research you are trying to understand your persona's...
Motivations and goals
Where's the best place to start with research interviews?
Your current customers
What are the "inbound best practices?"
1. Use buyer personas
2. Use the Buyer's Journey
3. Create remarkable content
4. Leverage your content
Define the buyer's journey
The active research process someone goes through prior to making a purchase
What are the three stages of the buyer's journey?
1. Awareness
2. Consideration
3. Decision
What does the awareness stage refer to?
The stage in which customers are seeking to more clearly understand and name their problem
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