Paula has done exceptionally well in developing U.S. domestic markets, but she has had to learn new rules when marketing overseas. She has been struggling to learn how to communicate her product's benefits and features in foreign markets. Not only did she have to learn how to use a foreign language, she had to learn how ________________ affected how potential customers would view her product.
power, uncertainty, individualism, time, and dominant values
symbols, ceremonies, behavior, dress, and physical settings
thoughts, beliefs, and assumptions
verbal and nonverbal cues