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Marketing 101 Test
Terms in this set (50)
When a company discounts a product and uses advertising phrases such as "compare and save," the product is in its _____________ stage in the product life cycle.
MEOW cat food company began its business with one flavor of cat food. Now MEOW offers shrimp, chicken, and liver flavors. Each of the different flavors is called a line ____________ of the original cat food.
A product __________ includes all the products a company makes and sells.
Businesses make decisions about product packaging, labeling, and distribution during the "___________ the product" step of new product development.
Super Feet athletic socks are very popular. In advertising the socks, the manufacturer focuses on the customer satisfaction the socks provide. Meanwhile, competitors labor frantically to make a comparable product. Clearly, Super Feet socks are in the __________ stage of their product cycle.
A low-cost method for adding to a business's product line is by changing slightly an already-existing product. This method is known as product ____________.
Businesses try to create a product image that will appeal to the appropriate target markets. This practice is referred to as product ___________.
Martin's Muffins sold muffins- all kinds of muffins- and coffee. One day, Martin decided to add bagels and croissants to his muffin menu. Martin was engaging in in a business practice known as product ___________.
__________ are the initials of the federal agency that created and maintains the guidelines for companies wishing to make environmental claims on product labels.
___________ is the product feature that assures consumers of consistent quality, addresses new target markets, and establishes product image.
A consumer who wants a basic product at a low cost will most likely purchase a(n) __________ brand product.
A product or package can only be labeled as _____________ if it can actually be reused as raw material for a new product or package.
Of the three types of brands, the type that can be controlled by retailers and that yields highest profits for retailers is the _____________ brand.
SOme juice manufacturers market boxes of juice containing only four ounces of liquid instead of the usual eight ounces. Obviously marketed to families with children, these juice products indicate that the juice manufacturers considered customer life-styles when making product ________________ decisions.
_________ are the initials of the federal agency that regulates the advertising of cosmetics and medical devices.
Danny needs to buy a new car. If the car he buys is out of service for more than 29 days during the first year he owns it, Danny will be entitled to a refund or replacement car under the conditions of his state's ___________ law.
Men-Lo is a manicurist. Before she was able to work in the nail salon, Men-Lo first attended many hours of training as required by state law. Then she took a state manicurist test and paid a fee in order to apply for the ____________ that allowed her to practice her profession.
Sofas R Us offers its customers free delivery of the sofas they purchase. Free delivery is a(n) _____________ product feature.
Another term for a warranty is a(n) _______________.
If a product does not carry a written warranty, then state law says that the product carries a(n) _____________ warranty.
To restrict sales of a declining product to certain local areas.
Dated; no longer in fashion.
A business's group of closely related products.
A time when companies match their objectives against the idea for a new product.
Includes decisions about all features and services needed to sell a product.
A specific model, brand, or size.
To change slightly or partially.
A model of a new product.
The number of different product lines a business sells.
A manufacturer's technique for helping retailers maximize shelf space use.
Tamper-resistant, plastic packaging.
A continuation or addition.
A word, letter, or number group that identifies a product and that can be spoken.
A general term for a technique that can increase product sales and maximize company profits.
A product's physical container or wrapper.
Describes a product that does not have a brand name.
Requires two companies with complementary products to work together.
Information found on product labels.
Name or symbol that identifies a company's products.
The combination of a name, symbol, and/or trade characters.
Responsible for replacing or repairing damages or losses.
Describes the amount a customer must pay to repair an insured item that becomes damaged.
Item pledged as security if a customer cannot repay the loan.
Settlement of a disagreement by an impartial third party.
An arrangement in which a buyer receives goods after promising to pay for them later.
A promise that a product will meet certain standards.
Failure to take reasonable precautions.
States that a defective product will be repaired or replaced at the seller's cost.
Outlines exclusions from a warranty
A distinctly stated promise.
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