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Social Media Exam #3
Terms in this set (24)
A form of blogging with significant limits on the length of posts, typically consisting of short sentence and links, usually 140 characters.
Strategy that keeps profile's following and follow counts close to equal.
Strategy that searches for & follows 50-150 profiles with similar interests and ideas or those that already have members of the target audience following them.
Follow Purchase Options
Many services offer to provide Twitter followers for a fee. Not advisable bc accounts tend to be automated, inactive, or not in the target audience.
-Integrate twitter w/ Facebook, LinkedIn, etc.
-Provide Link on company/blog requesting viewer to follow on twitter.
-Copy tweets into Blog post
-Attach Twitter handle to business cars, emails, signatures, etc.
Based on the overall firm objectives and brand positioning.
1. The creation of the content based upon target audiences and personas.
2. The dissemination of the content through appropriate channels to achieve marketing objectives.
3. The measurement of the success of the content through the analysis of results.
Content Strategy; The________ of the content based upon target audiences and personas.
Content Strategy; The_________ of the content through appropriate channels to achieve marketing objectives.
Content Strategy; The________ of the success of content through the analysis of results.
What marketers do to encourage sharing; marketers use emotional and other triggers to create responses in the audience (although consumers do not like it if they are obviously manipulated). Funny and disgusting both work as triggers for sharing video content.
Media files distributed via subscription on the internet. Digital, audio, or video file that is episodic, downloadable, and program-driven, mainly with a host and/or theme.
Instructional, informative, & entertainment. While these can be combined to some extent, it is best to stay with a common theme that connects the entire series of podcasts.
Assist search engines in finding podcasts. Makes it more likely that an online viewer will see the podcast in search results. (title, author's name, description and running time).
Resemble a conference or seminar. Conducted live over the Web & interactive. To attend, the listener calls a phone number or listens live on a computer's speakers. Typically B2B marketing activities.
The simplest step, as it can be done by only one person. A video must be posted online, so that more people have the opportunity to find and watch it.
Occurs when fans, friends, customers, or early viewers begin spreading the video within their own social circles; if those people enjoy the video, they will pass it along to their other contacts.
When content is spread on the internet by people who likely do not know or have connections with the original video's creator; viral videos are found on this stage.
One of the earliest types of social media, a service where participants can exchange messages with each other. Sense of community develops, which motivates online friendships or feuds. Typically organized into groups based on topics of interest.
Social News Site
Lets users submit links to news stories, etc. To be ranked & displayed, but sites differ in how they rank and display them. Also, provide the means for readers to discuss and comment on articles.
Ex. Reddit, Newsvine, Slashdot, & Fark
1997, A humorous view of the news.
Use human editors to determine which articles show up on the front page.
2004, The first to introduce voting on articles.
2010: Major site redesign and policy change caused a crash in site traffic from which it never fully recovered.
No longer a social media news site; now a news aggregator.
2005, Top scoring articles appear on the front page.
Their discussion boards (Subreddits) and content criticized for misogynistic or racist themes, so shut down.
2010: Launched new website, Upvoted; readers will not be able to post content or vote or make comments on stories.
Hybrid form of social media. Has emerged as a unique tool for marketers, saying it is "redefining online advertising with its social, content-driven publishing technology"
Ex. Obama partnership to remind ppl of the health insurance deadline.
A way for people to store, organize, search, and manage "bookmarks" of web pages. Most services allow users to organize them by tags and single word descriptors that categorize the bookmark.
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