SMAD Test 3 Television
Terms in this set (27)
Very High Frequency
Channels with signals that have a frequency between 54 and 216 megahertz
Ultra High Frequency
Channels with signals that have a frequency between 470 and 806 megahertz. Allows more TV stations to be developed after the freeze. Also the development of FM.
Paul Nipkow sends images over wires using a rotating metal disk technology with 18 lines of resolution (1884). Scotsman John Logie Baird invents first mechanical television using disk technology and sends moving images across the Atlantic. (1925)
Financial Interest in Syndication
FCC rule that prevents networks from producing and owning most the network's programs
Total Television Households. Number of households with a TV in a given market
The percentage of TVHH. National audience. $1 million dollars per rating
Percentage of HUT. Local audiences
Households using television
Record and fast forward through commerical
Gets rid of the ad completely
Scrolling through channels
Least objectionable programming
When shows are produced
September-April is when shows are typically produced
When they look at advertising
November, February, May
the most expensive time to advertise on television because the largest number of viewers are watching. The middle of the evening.
A television genre which features television programming traditionally produced and scheduled to air between the hours of 9 a.m. and 5 p.m.
Early and late hours
Early and late
TV on the weekend
Commercials by a national brand that are purchsed in specific local markets and at the local station level
Airtime sold to local firms
Tools such as video cameras and satellite dishes that allow journalists to gather and broadcast news much more quickly. Electronic News Gathering
large Dish, low power, and low frequency
Small dish, high power and frequency
Cable companies can't jump over another companies signal
Digital Television. Better definition and sound. Compressed information.
What technology enables a computer to transmit the same data to multiple destinations at the same time?