14 terms

4.8 | IB Business Management | E-Commerce

IB Business Management Marketing 4.8 E-Commerce
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E-Commerce
The buying and selling of goods and services on the internet, electronic systems and computer networks
Viral Marketing
A promotional technique that relies on the use of online social networks, such as email, blogs, Twitter and YouTube
B2B
e-commerce conducted directly for business customers rather than consumers; an example would be Amazon.com supplying books to other book retailers
B2C
e-commerce conducted directly for consumers; an example would be Amazon.com selling books directly to private individuals
C2C
an e-commerce platform such as eBay, that enables customers to trade with each other
Clicks and Mortar
Refers to businesses that combine the traditional main-street existence with an online presence. By contrast, other businesses may have just an online presence (e.g. Zappos.com)
E-tailers
Are businesses that operate predominately online (e.g. eBay, Facebook, Google). They are different to retailers that operate physical stores in shopping malls and other physical outlets
Online Presence
A business has a dedicated website for e-commerce. This could be limited to providing information about the business and its products,and may extend to selling products online.
Spam
unsolicited marketing messages via email or pop-up advertisements. The common purpose is to advertise a firm's products.
Elevator Pitch
the idea that marketers only have a short time span available to hold the interest of customers. It is an important consideration for e-marketers when designing their websites.
Channels of distribution
the ways that a product gets from the manufacturer to the consumer. Examples include wholesalers, agents, retailers, e-commerce and vending machines.
Search Engine Optimization
A systematic process of ensuring that a firm comes up at or near the top of lists of typical search phrases related to that business
Price Transparency
the openness in communication about prices being charged by businesses. E-commerce allows customers to assess price comparisons quite easily.
Guerilla marketing
a promotional strategy that aims to ambush or catch the attention of customers through unusual, innovative, unconventional and/or shocking techniques on a relatively low budget.