14 terms

4.8 | IB Business Management | E-Commerce

IB Business Management Marketing 4.8 E-Commerce

Terms in this set (...)

The buying and selling of goods and services on the internet, electronic systems and computer networks
Viral Marketing
A promotional technique that relies on the use of online social networks, such as email, blogs, Twitter and YouTube
e-commerce conducted directly for business customers rather than consumers; an example would be Amazon.com supplying books to other book retailers
e-commerce conducted directly for consumers; an example would be Amazon.com selling books directly to private individuals
an e-commerce platform such as eBay, that enables customers to trade with each other
Clicks and Mortar
Refers to businesses that combine the traditional main-street existence with an online presence. By contrast, other businesses may have just an online presence (e.g. Zappos.com)
Are businesses that operate predominately online (e.g. eBay, Facebook, Google). They are different to retailers that operate physical stores in shopping malls and other physical outlets
Online Presence
A business has a dedicated website for e-commerce. This could be limited to providing information about the business and its products,and may extend to selling products online.
unsolicited marketing messages via email or pop-up advertisements. The common purpose is to advertise a firm's products.
Elevator Pitch
the idea that marketers only have a short time span available to hold the interest of customers. It is an important consideration for e-marketers when designing their websites.
Channels of distribution
the ways that a product gets from the manufacturer to the consumer. Examples include wholesalers, agents, retailers, e-commerce and vending machines.
Search Engine Optimization
A systematic process of ensuring that a firm comes up at or near the top of lists of typical search phrases related to that business
Price Transparency
the openness in communication about prices being charged by businesses. E-commerce allows customers to assess price comparisons quite easily.
Guerilla marketing
a promotional strategy that aims to ambush or catch the attention of customers through unusual, innovative, unconventional and/or shocking techniques on a relatively low budget.