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Terms in this set (43)
Any group tied together by common factor
The legal term for brand.
Connection between entities
Things you do to influence what others think of you
A management function based on actions and two-way communication that build mutually beneficial interactions with key publics and affect the organization's reputation and goodwill
Sum of what others say or think about you
Intangible value of a company.
A name, design, or symbol that distinguishes one seller's good or service from those of others.
How does public relations differ from advertising?
How does public relations differ from advertising?
How does public relations differ from marketing?
Public relations is concerned with building relationships and generating goodwill. Marketing is concerned with selling products and services.
What's the first of six "essential" abilities for a public relations job listed in Think Public Relations?
Which early practitioner relied on social science disciplines to advise clients on actions to influence public opinion?
Edward L. Bernays
What was Richard Edelman's beef with what Philip Kotler wrote in Marketing 3.0?
Kotler described public relations actions as superficial window dressing for a business.
According to the Media Wave: Public Relations video, what U.S. industry hired the first publicists?
Which point did the Economist make about public relations?
Public relations tries to manipulate public opinion to benefit clients.
How did the Economist describe public relations practitioners?
All of the above.
Which counterpoint did public relations practitioners offer in response to the Economist article?
Public relations involves more than publicity.
Who issued a 1906 Declaration of Principles concerning publicity?
Ivy L. Lee
You are a recent college graduate looking for public relations work. If a high salary is most important to you, which work setting are you most likely to choose?
According to figures in the PRWeek 2011 annual salary survey, what's the career outlook for public relations professionals?
Which task do public relations technicians perform
Produce communication products
Which of the following is the primary approach to improving public relations standards and professionalism worldwide?
What argument do opponents make against state-issued credentials for U.S. public relations practitioners?
State licensing would violate the First Amendment
What did PR Week call "the greatest and best-known publicity stunt of all time"?
Boston Tea Party
Who carried out an early example of "conflict positioning"?
For what is Phineas T. Barnum best remembered?
Developing the pseudoevent
Why did environmental activist John Muir use public relations tactics in the 1860s?
To promote efforts to make Yosemite Valley a national park
Which classic public relations model uses research to find out how to get people in target publics to do what an organization wants?
Which classic model of public relations relies on one-way communication and incorporates journalistic norms?
Why are crisis communication counseling skills more essential than ever?
Counseling skills strengthen the influence of public relations in the organization.
According to a 2012 PRWeek survey, what percentage of U.S. public relations practitioners are female?
Which statement about social media, according to Think Public Relations, is most correct?
Twitter has emerged as a leading channel.
This public relations pioneer had physicians encourage Americans to eat hearty breakfasts as a way to increase sales for Beechnut Bacon.
After World War II, this public relations executive was a noted corporate counsel, civil rights activist and promoter of the Black College Fund.
"PR Week" called this former Memphis newspaperman the most influential public relations figure of the 20th century.
This public relations pioneer worked for the Committee on Public Information, represented the German Tourism Office in the U.S. and helped railroads fend off competition from truckers.
In ancient Syracuse, these advocates helped people recover property by writing speeches, speaking on their behalf and preparing answers to difficult questions.
coral and teisas
This Democratic Party activist headed the Committee on Public Information and wrote "How We Advertised America."
She was a successful public relations practitioner in the early 20th century, was married to Edward L. Bernays but was known in the business world by her maiden name throughout her career.
This "Public Relations News" editor developed an influential definition of public relations in 1944.
This 20th century public relations pioneer made U.S. corporate executives aware of buying power in the black population.
This AT&T vice president developed seven principles that have influenced the corporate approach to public relations in the United States.
aurther w Page
This author's abolitionist book, "Uncle Tom's Cabin," helped galvanize U.S. public opinion in the North against slavery before the Civil War.
harriet beecher stowe
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