10 terms



Terms in this set (...)

Brand (noun)
a particular make of product
Develop (verb)
to create a new product or improve an existing one
End-user (noun)
he person, customer etc who is the ultimate (and so real) user of a product
Label (noun)
small piece of paper, metal etc on a product giving information about it
Launch (verb)
to introduce a new product, with publicity etc
Sponsor (noun)
firm supporting an organisation in return for advertising space
Point of sale (noun)
the place where a product is actually sold to the public
public relations or PR (noun)
creation and maintenance of a good public image
Merchandise (noun)
something made to be sold, product
Market research (noun)
study of consumers' needs & preferences, often for a particular product

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