Marriott Book and Courtyard Case Study
Terms in this set (27)
Prior to Arne Sorenson becoming CEO of Marriott how many people had held the position of CEO?
What decade did Marriott go public?
Marriott owns most of their hotels outright?
Marriott passed on buying this hotel because of its strange and unusual mechanics.
Paying bonuses for superior performance and paid vacation for perfect attendance were a part of Fairfield's strategy of:
Performance based compensation
Bill Marriott opened Marriott's first hotel in which year?
Marriott associates learn to do many jobs other than just what they are hired to do. What is this called?
Marriott once thought of purchasing this theme park but decided against it in the end.
What color is Mr. Marriott's tie on the cover of Without Reservations?
Cannibalism (or direct competition between two brands of the same ownership) was a major problem for Courtyard and Fairfield.
who is the current CEO of Marriott
courtyard targets business
just 10 days after 9/11
what was marriott's first venture
when marriott split into two branches
there was fear that the launch of courtyard would tarnish
what was the name of the restaurant chain
marriott program.... from school to work
what year did the marriotts open their first root beer stand
newest book called?
marriott owns 49%
marriots core values
be kind to all
one of the first things that todd clist did as EVP
combine the management of both companies
touch points are
4,300 properties in more than 80 countries
which brand ... extended stays