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msch-c 207 final ; quizzes
Terms in this set (30)
what development(s) over the past half-century has led to the fragmentation and erosion of audiences?
-the spread of digital media
which of the following are key drivers of convergence in media industries?
-the spread of digital media
-the importance of distribution windows
-audience fragmentation and segmentation
the various exhibition points distributors use to generate revenues for a product are often referred to as
the mode of data transmission in which a message is broken into a number of parts that are sent independently, over whatever route is optimum for each packet, and reassembled at the destination
the fundamental internet protocol that allows different kinds of computers and networks to communicate is known as:
when software is able to determine what you are reading online and then send you ads for products that are related to the topic, this is known as
which of following does google's PageRank algorithm use to determine the most relevant search results?
what are "edges" in Facebook EdgeRank algorithm?
-the connections among people and digital objects that result from "liking" and commenting on posts
what us google's primary source of income?
who creates most of the content that appears in the Facebook news feed?
the trade names under which book publishers do business ad which function to segment audiences are known as
what is the dominant way people purchase books today?
companies that sell soft news, editorials, and cartoons to newspapers are known as
organizations such as reuters and associated press that supply newspapers with hard news and feature stories are known as
CPM is a basic measure of advertising efficiency and value. what does it stand for
cost per thousand
which of the following are goals of magazine production
-draw an attractive audience for advertisers
-draw a loyal audience
-create a conductive advertising environment
-produce the magazine as a branded event
what is native advertising
ads that are camouflaged to look like editorial content
which of the following accounts for the majority of magazine sales
when publishers pay retailers to ensure their magazines are placed prominently at the front of magazine racks or at the checkout counter, this is known as
which of the following are a type of magazine
when a recording industry promoter pays a radio station to include certain music on the playlist, this is known as
recording firm executives who screen news acts for a firm and determine whether or not to sign those acts is known as
artists and repertoire
a process in which people share the resources of their computer with computers owned by other people
the share of money paid to a songwriter or music composer out of the money that the production firm receives from the scale or exhibition of a work
a division of recording firm that releases a certain type of music and reflects a certain personality
what does a terrestrial radio station produce?
a____ provides a regular schedule of programming materials to its affiliate radio stations for broadcast
the practice in which an audio file is delivered to a computer-like device from a website so that it can be heard while it is coming into the device but cannot be saved or stored is called
what is the current duration of copyright protection
life of the artist + 70
____ providers intermediary functions for the collection of royalties between copyright holders and parties who wish to use copyrighted works publicly
performance rights organization
THIS SET IS OFTEN IN FOLDERS WITH...
Media and Society midterm review *official one :)
COMM 170 final
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