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SMAD 101 Test 4 People
Terms in this set (17)
first advertising agent. Bought large quantities of newspaper space and then resold it
Father of modern advertising agency, not only buy the space, but also create the ad
In 2010, Wong co-founded Kiip, a mobile app rewards platform that lets brands and companies give real-world rewards for in-game achievements
Logan Alexander Paul is an American social media entertainer and actor. He first gained fame through videos shared on the internet video service Vine. He has a youtube channel called Logan Paul Vlogs and TheOfficialLoganPaul.
Andrew B. Bachelor, better known by his online alias and persona King Bach, is a Canadian-born American actor, comedian, and Internet personality. He is known for being the most followed person on Vine.
Consider to be the "father of public relations research". Collected over 472 definitions of PR
Edward L Bernays
"Father of modern public relations." Believed public relations should emphasize the application of social science research and behavioral psychology to formulate campaigns and messages that could change people's perceptions and encourage certain behaviors. He was the nephew of Sigmund Freud. Supported asymmetrical and symmetrical communication based PR. "Torches of Liberty" During the roaring 20's, Bernays was hired by the American Tobacco Company to get women to smoke cigarettes.
Wife of Bernays, statistician, first woman in PR
September 1980, Washington Post, wrote a story about a boy addicted to heroine. Found to be fake, composite of many individuals
NY Times. Said he graduated from University of Maryland, he did not. Plagiarized stories about the Middle East
Most famous story was Hack Heaven- 15 year old was so good at hacking that he was hired by a company turned out it was false and 6 stories were fabricated and 21 had false information- Shattered Glass film. The New Republic. Made up people, places, events. Worst case
USA Today. Faked news stories about Afghanistan
NBC Nightly News. Said he was in a helicopter in Iraq when he was not
Veil of ignorance. Treat everyone without social differentiation
An ethical guideline developed by Immanuel Kant under which an action is evaluated in terms of what would happen if everybody else in the same situation, or category, acted the same way.
An ombudsman or public advocate is an official, usually appointed by the government or by parliament, but with a significant degree of independence, who is charged with representing the interests of the public by investigating and addressing complaints of maladministration or a violation of rights.