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SMAD 101 Test 4 Media Economics
Terms in this set (9)
Predominant in many foreign countries. Post, telephone, and telegraphy. Workers are government employees
Predominant in the US.. Regulated monopoly. Oligopoly. competition.
Mass media require large consumptions
Economics of sales, lower units of costs require centralized production and network distribution. Lower unit costs permit wider mass distribution.
Primary base of economics
Other economics of media
Subscriptions and direct sales
First-run and second-run TV programs, radio formats, comics and editorial for print
$70 billion+ given away from development of digital TV
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