Management Quiz Qs (Chapter 6)
Terms in this set (25)
The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.
Inappropriate product placement
A ________ is a visual depiction of keywords related to the search, with font size and position indicating relevance.
The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.
T/F: Web 2.0 is less about the ways in which people and organizations are using the web than about the technologies.
T/F: Mobile developers must make the best possible use of screen real estate in order to take advantage of m-commerce.
A ________ relationship is a(n) e-commerce relationship in which organizations buy and sell products or services online from or to one another.
Business to Business (B2B)
The unique global address for a web page or other resource on the Internet is called the ________.
Uniform resource locator (URL)
Which of the following factors would improve the web accessibility of a site?
creating text-only alternative versions for devices such as PDA
T/F: Electronic filing of tax forms on government websites is an example of a government to consumer relationship.
T/F: The success of e-commerce depends heavily on its security and the perceptions people have about its trustworthiness.
Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________.
An important trend for Web 2.0 and beyond is the exponential growth of data through new sensors, such as information added through RFID technology, smartphones, cameras, camcorders, GPS devices, and other sensory input, which are adding far more information than crowdsourcing and social media.
A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.
Registering a replica site with a misspelling in the trademark name that users might easily mistake for the real thing and displaying negative information about the actual company on the replica site is called ________.
Which of the following factors is taken into account by search engines while determining the relevance of a website?
quality of external links to the site from other websites
The web address originating an e-commerce transaction should show the ________ protocol, indicating that the transmission to that server is encrypted and secure.
Which of the following is a function of the Web Accessibility Initiative (WAI)?
offering tutorials and tips to help organizations improve their sites
A ________ is a software application that retrieves, interprets, and displays web resources.
T/F: Not all devices connected to the Internet have a unique IP address.
Which of the following is true of the web browser Safari?
It is the dominant browser for Macintosh computers.
T/F: Creating text-only alternative versions for devices such as PDA or mobile phone reduces the web accessibility of a site.
________ refers to how easily people with disabilities can approach and use web resources.
Which of the following parts of the URL "http:// www.timesonline.co.uk" represents the top-level domain?
T/F: E-commerce involves the buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between all entities except governments.
A website that facilitates transactions by bringing together buyers and sellers from all over the world is called a(n) ________.