Which of the following is most descriptive of a fixed, fixed ownership?
Unit 101, week 7 (Fixed/fixed ownership refers to a specific week within a specific unit.)
Which form of legal ownership typically has the shortest term?
In which decade did timeshare flourish in the U.S. as a result of distressed condominium developments?
In which decade did timeshare see increased credibility due to the entrance of major lodging brands?
In which case does the timeshare owner relinquish use rights of their allocated time..
rent, trade, exchange
The typical usage options for a timeshare product are:
Occupy, rent, exchange, trade
Which of the following timeshare products has the longest term of ownership?
Deeded (Fixed/fixed ownership refers to a specific week within a specific unit.)
All timeshare can be willed to an heir, regardless of legal ownership structure.
For a timeshare exchange company, the value of a week is determined by..
Resort quality, Unit size, season, resort amenities, supply
Generally speaking which owner will have the greatest exchange value for their week?
Aruba 2bdrm/2bath Platinum week owner at a resort with above average guest satisfaction scores
In the timeshare industry, the term "exchange":
describes the process whereby a timeshare owner relinquishes the use of what he owns for a period of time in return for the use of accommodations owned by someone else at another time and/or location.
Exchange companies do not own resort.
An exchange company affiliation is desirable for the developer because:
this feature enhances the value of their resort product by adding flexibility and vacation alternatives
Once a timeshare owner joins an exchange company, they only have to pay the exchange company dues and fees in order to make an exchange.
False (Remember the owner must relinquish their use of their week in exchange, so the fees and dues on the owned week (i.e., maint fee) must also be current.)
Exchanging to a resort that is not under the same developer is referred to as an internal exchange.
An owner of a 2bdrm floating unit fixed week has no interest in exchanging because the value is not there...
False (Not true. If they own a fixed holiday week, there is a lot of value there.)
What are the typical steps to make an exchange?
Pay all fees/dues related to the owned week. Pay all fees/dues related to the exchange company. Deposit the usage rights with the exchange company. Request the exchange.
The major exchange companies report a very high rate of confirmations in the range of 80 - 90%.
Exchange companies first came into the timeshare industry in which decade?
The federal Do Not Call registry has had no impact on the timeshare industry.
Timeshares can be sold as an investment according to the SEC.
The current industry average closing percentage is...
In the typical timeshare sales process, approximately how many purchasers will rescind?
Timeshare marketing may be more appropriately referred to as...
In timeshare sales, the term VPG refers to...
The average contract amount for all guests seen
In timeshare sales the conversion rate refers to...
The percentage of prospects who end up purchasing
In the timeshare sales process, whose responsibility is it to get the buyers in front of the sales executives?
The marketing department's
What are the typical steps to make an exchange?
Pay all fees/dues related to the owned week. Pay all fees/dues related to the exchange company. Reserve a week with the developer. Deposit the usage with the exchange company. Request the exchange.
According to guest speaker from Interval International, Jay Wilson, the average household income of their member base is higher than the industry average.
According to Jay Wilson, which is the preferred U.S. state members like to travel.
Which is NOT a benefit of an exchange membership?
What is Interval International's new membership program:
Club Interval Gold
The origins of timeshare can be traced back to:
The 2000s brought the variation of products (example: point based system) in the timeshare industry.
The two major exchange companies are:
Resort Condominiums International and Interval International
Minivacs do not require the prospect to take a tour.
Minivacs can be hooked and unhooked
With a floating week I own a specific week within a season.
With a fee simple deeded product you own a specific week.
With a fixed, fixed the owner is not required to make a reservation to occupy.
OPCs are not required to prequalify owners before they tour.
What is the most expensive form of lead generation? Base your answer on the lead generation activity we did in class.
If I need 300 tours, how many leads do I need if I have a show rate of 30%.
During the timeshare sales process, financing is discussed during which phase?
In timeshare, the primary purpose of the incentive is to
Entice prospective guests to come to the presentation
Part of the role of a sales person is to:
Educate prospects about the timeshare offerings
Sales people belief that selling is:
10% product knowledge, 90% human relations
What is the average length of the pre-tour presentation
Rescission rates vary by state
What percentage of the industry sales are reload/referral
After a sales presentation non-buyers are provided with options to try the product
On average timeshare owners own more than 1 week
Prospects that purchase a trial membership can use it within which timeframe:
6 months - 2 years
Which is part of the Sales Service Cycle
a. Understanding the vision b. Industry Knowledge c. Product Mastery
What is the cost of sales?
On average how many sales presentations a timeshare purchaser attends before buying?
The role of the quality assurance manager is to:
Clarify any element of the contract
During the pre-tour stage of the selling process prospects are pre-qualified:
What is the order of the sales process?
Greeting/Registration, pre-tour, establish rapport, tour, make offer, contract, after sales servicing
While managing the sales cycle a sales director must first instill in their sales representatives:
An understanding of the vision
The timeshare industry uses a push sales strategy
The new timeshare consumer is more informed about the product because of:
Exit programs offers the non-buyer an opportunity to experience the timeshare at a reduced price:
Trial membership is one of the options for a non-buyer
On average what percentage of timeshare owners are satisfied with their purchase?
Decision making efforts of individuals are driven by achievement, power and affiliation needs:
The only way to measure the success of in a timeshare development is by numbers such as VPG, cost per tour, number of daily tours.
The last step in the sales process pyramid is:
After sales servicing
Pre tours are only conducted one on one.
Rescission timeframe ranges from:
The sale process of a timeshare is the same for every prospect.
According to our guest speaker (Mary) the main reason people buy timeshare is because of the:
The sales process starts the moment a prospects walk into the sales presentation.
Which are sources of industry information/trends:
a. Exchange company b. ARDA d. Developer
A TO (table operator) is used at which phase of the sales process?
Making the offer
According to the book, which one are negotiating tools to close the sale:
a. Price drop b. Financing options c. Discount for multiple week purchases
Vacation ownership can be sold as a real estate investment
Federal Trade Commission (FTC) --In charge of combating unfair and deceptive practices --Oversees the standards for marketing practices
Securities Exchange Commission (SEC) --Vacation ownership is not registered as a security --Oversees that timeshare is not marketed as an investment
Internal Revenue Service (IRS) --Oversees that tax considerations for the developer --Deeded sales are favorable for the developer for tax reasons --It allows them to report the gain and pay the associated tax over the period during which the payments are received
4 P's of Marketing
Place Product Price Promotion
Additional Ps for Service People Process Physical evidence