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mass media final

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The Enlightenment

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Terms in this set (61)

The Enlightenment

The world should be viewed and organized according to reason and science.
5 properties of reason: transparency, method, objectivity, skepticism, and competition. > it declined public violence.
World must be verified in a public sphere.

the public sphere

places where strangers come together to discuss issues that matter to the larger group.
Mass media is the public sphere. " Enlightenment thinkers were skeptical about certain outcomes, they focused on the ways that build enough evidence to be able to conclude.

Marshall McLuhan

"the medium is the message"

the "dumbing down" thesis

Television is the command center.How we have conversations impacts the content of those conversation. Also the evolution of public culture. (N.P)
Abundance Paradox of the information age. Young adults are less knowledgeable about the world, less avid readers, and less capable writers. (M.B)

the rise of information technologies

increased literacy. (midst of revolution). pushes our ability to be more creative, personal and concise. After analyzing 1400 students over a 5 year period she concluded that we understand to adapt our messages to our audience.