Technological Convergence

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What is Technological Convergence?
The trend of different tech merging into new ones linking a range of media
Why is Technological Convergence important?
It opens up new markets for film
What was a ph
A telecommunications device was ONLY designed as a point-to-point communication system to transmit & receive sound (human voice).
Name examples of technologies that had limited purpose
Phone
Gramophone
Television
Tape deck
CD Players
How can film institutions use technological convergence to their benefit using games console?
Through technological convergence, devices are now able to present & interact with a wide array of media. They not only interact with the media they are primarily designed to handle, but also with a number of other formats.

The XBOX video game consoles primary purpose is to play console games, but it is also now able to play back video, music, & connect to the internet.

Consumers don't just play games on a PS3, you can also:
Listen to music - Watch films via the Blu-Ray player - Go online - Stream from Amazon Prime/Instant Video, Netflix etc.
How can film institutions use technological convergence to their benefit using smart phones?
In today's market, technology is coming together as hubs, the mobile phone in your pocket is a great example of technological convergence:

Smart phones are now offer the functionality of personal music players, digital cameras, text messenger/email systems and internet access as well.

A mobile phone being used as a stills/moving image camera, a movie & audio player which can download content - i.e. one platform many types of media, can be an extremely useful piece of technology for consumers becoming producers
How can film institutions use technological convergence to their benefit using Web 2.0?
The Internet is the most widespread example of TC, acting as a hub for many aspects of film. Web 2.0 websites allow users to interact with other users or change website content (two-way flow of information).

Social networking sites, web communities, video sharing & blogs, all connect film posters, interviews & trailers so readers interact with film in different ways.
Virtually all entertainment technologies can be viewed and played online, often with greater functionality than they have in their primary technology.

INSTITUTIONS - new ways of delivering content to audiences.
AUDIENCES - new way of consuming films with more choice and more control.
How can film institutions use technological convergence to their benefit using Digital Projectors?
An excellent example of how technological convergence has effected the film industry, is the creation of the digital projector.

Digitally shot films are simply big computer files, that you can copy, distribute or view, via the web, hard drives, optical disks or satellite, (No reels).

With films stored as digital files, cinemas can give audiences much more choice of what to watch.

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