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Promotion Traditional Media: Reading
Terms in this set (10)
Which government agency is in charge of enforcing advertising laws?
The Federal Trade Commission
Which of the following is an example of sales promotion?
a) A flyer filled with coupons for discounts on select merchandise
b) A press release announcing a new store opening
c) A radio ad thanking customers for their continued support
A flyer filled with coupons for discounts on select merchandise
Which is an example of specialty media?
a) T-shirts with a store logo on them
b) A satellite television ad
c) A "midnight madness" sale
T-shirts with a store logo on them
How are promotional budgets normally determined?
By using a percentage of a business's net sales
Who is usually involved in personal selling?
A store's sales associates
Advertising a low-priced product in order to lure customers into buying a high-priced product is called what?
Bait and switch
The goal of a promotion should be what?
Specific and clearly stated
What is meant by "promotional mix"?
The combination of the types of promotion a business uses
Newspapers, magazines, and direct mail are all examples of what?
What is "institutional promotion"?
Promotion meant to heighten a store's image
THIS SET IS OFTEN IN FOLDERS WITH...
Market Research: Reading
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