HFT ch 6

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Terms in this set (...)

peninsula and oriental steam navigation company (P&O)
the inventor of cruising; first cruise in 1844
Quaker City
the name of the first american cruise ship, set sail in 1867
carnival cruise lines, royal caribbean cruises, and norwegian cruise line
three top key players in the cruise industry
carnival
the most successful cruise line, getting about 20% of sales
the average cruise passenger
46 yrs old, married, no children in household, and household income of about $79,000
star cruise line, now operating under norwegian cruise line
third largest cruise line, has recieved the "leading cruise line in asia pacific" award, operates both asian and american fleets.
three types of cruise industry markets
mass, middle, luxury
mass market
generally consists of people with incomes of $30k-$60k range. discounts are common in this market; however, these cruisers are interested in an average cost per person of $100-$300 a day. on these cruise ships there are plenty of activities and food is abundant, but it's not fine dining
middle market
includes people with incomes in the $60k-$80k range. these passengers are interested in an average cost per person of $250-$500 a day. on these types of cruise ships, passengers can expect superior meals and attentive service. the ships are stylish and comfortable. these ships can accomodate 750-1000 passengers
luxury market
generally consists of people with incomes higher than $80k. they are interested in an average cost per person of more than $500 a day. in this market, the ships tend to be smaller, averaging about 700 passengers, with superior appointments and service. have highly satisfying overall cruise experiences
regional cruises
most popular type of cruise. sailing in the caribbean, the mediterranean, and to a lesser extent, the baltic sea and other small seas. the majority of cruise lines offer this type of cruising.
coastal cruises
offered in northern europe, the u.s., and mexico. significantly smaller than the average cruise ship, they sail closer to land, seeking out areas not accessible to larger ships. this way, the passenger gets to see more than a destination's main ports. little onboard entertainment, but passengers get to visit their ports during the evenings
barge
an even smaller vessel than the river cruise ships. cruise europe's inland waterways and canals, from april to november when the weather permits
steam boating
a concept unique to the united states, travels along the missisippi river as well as other major rivers, offering passengers a unique chance to see america's heartland
expeditons and natural cruises
cruises to exotic and exciting places. passengers play an active part in every aspect of the trip
adventure cruises
explore a number of areas, including alaska, the amazon river, etc.
crossing
sailing across the northern altlantic ocean either to or from the americas, although it can take place across any major ocean
theme cruises
culture rich, off the beaten path iteneraries based on passengers' special interests and hobbies, and high on enrichment and adventure.
captain
the highest ranking person on a cruise ship, receiving most of the perks. has the responsibility of caring for all of the staff and passengers, also makes virtually every executive decision dealing with the ship. these decisions include navigation, operations, and company policies
hotel manager
in charge of all hotel operations on board the ship, which consist of administration, staff, entertainment, food and beverage, dining room, and housekeeping. also in charge of training the hotel staff and overseeing financial operations. has direct contact with guests
food and beverage manager
in charge of all the areas that serve food and beverages on board the ship. in charge of the food costs and the overall quality of the food and beverages on board the ship
cheif purser
part of the hotel operations department on a cruise ship, responsible for supervising all other departments on board, with the exception of deck and engine
cruise director
in charg of all onboard entertainment and activities. he or she creates, coordinates, and implements all daily activities, and acts as master of ceremonies at all social activities and evening shows
cheif steward (or director of housekeeping)
supervises the housekeeping department. also regulates and accounts for cleaning supplies, equipment used, cabin services, room services, bell services, and passenger baggage
the most popular way to visit hawaii
cruising