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Review of the different types of persuasive devices (and their meaning).
Terms in this set (41)
appeals to ethics, values, honesty, integrity
appeals to an emotion
appeals to logic and reason (common sense). Adds credibility.
appeals to people's desire to belong to a group
A question that doesn't have a stated answer. Encourages audience to consider the issue.
Seeing or hearing the same word or phrase multiple times for effect.
Simplifying the language so that everyone understands.
Specific words or phrases to exaggerate and overemphasise.
Appeal to memories, creating "warm and fuzzy" feelings
Repetition of a consonant, especially at the start of words.
A story about someone or something that the writer has experienced or heard about
Appeal to family values
Based on the belief that traditional family arrangements are the best foundation for individuals and society, leads readers to feel that other arrangements threaten the 'moral fabric' of society.
Appeal to fear and insecurity
Arouses fear and anxiety by suggesting that harmful or unpleasant effects will follow
Appeal to the hip-pocket nerve
Suggests we should pay the least amount possible, either individually or as a society
Appeal to loyalty and patriotism
Suggests that we should be loyal to our group and love our country
Appeal to tradition and customs
Suggests that traditional customs are valuable and should be preserved.
Overused phrase quickly understood by a wide audience, shows lack of original thought.
Language that has a strong emotional impact. Uses the positive and negative connotations of words to influence the reader's response.
The use of facts and figures to suggest a rational or scientific basis for a point of view.
Exaggeration, overstatement and hyperbole
Exaggerates the true situation for dramatic impact. Hyperbole uses a figure of speech (simile or metaphor) to do this.
A sweeping statement that suggests what is true for some is true for all. Validates theory or contention. Can be inferred to be evidence.
Inclusive and exclusive language
Use of personal pronouns; 'I,' 'you,' 'we,' 'our,' 'us,' etc to include or exclude (alienate).
Metaphor and simile
Figures of speech that identify a similarity between two different things. A simile uses 'as if,' or 'like,' a metaphor does not.
A play on a word that suggests a double meaning (e.g. Bombers meaning football team or aircraft in WWII). Often plays on a word with a similar sound but different spelling (whet/wet)
Using a word or phrase several times
A question with an implied but unstated answer.
A theme is a main universal idea or message conveyed by story. A theme is expressed as a complete sentence.
A motif is an important, recurring idea, structure or image; it differs from a theme in that it can be expressed as a single word.
Use of irony to mock or show contempt, by implying the opposite of what is actually said. Can provide humour.
Use of exaggeration or caricature to expose, criticise or ridicule. Mocks question and makes point in humorous fashion.
Use of provocative language, images and exaggeration. Appeals to readers curiosity and prejudice.
Careful selection of particular words to have positive or negative connotations. Supports or detracts from a point of view.
Humor found in contradictory situations. Can evoke and emotional response.
Mild or vague expression substituted for one considered to be too harsh or direct. Can soften the blow of difficult information or ideas.
Formal and informal language
Elaborate, precise and sophisticated or colloquial and informal. Creates a sophisticated and authoritative style or establishes rapport with audience.
Vulgar or rude language. can provide humour. may offend some audiences.
Positive or negative implications that evoke an idea or feeling. Encourages an audience to accept an implication.
Issue, author, text type, publication, contention, title, audience, tone
The way words are arranged within sentences.
The writer's attitude or feeling about the subject of their text.
Giving human feelings to non human objects.
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