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Introduction to Marketing
Terms in this set (5)
channeling attention to a specific direction or a chronological sequence.
Attention is directed at one particular stimulus, other stimuli are ignored
Simultaneous processing of multiple stimuli
Reveals limits of processing capacity
attentional situation is kept for seconds up to minutes without distraction.
Marketing (AMA definition)
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have VALUE for customers, clients, partners, and society at large.
Sets with similar terms
Class 7/8: Perception and Attention (CH 4)
Cognitive Psychology: Chapter 4 Attention
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