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Google adwords questionnaire
practice questions for the google adwords certification
Terms in this set (73)
What determines ad rank?
bid, quality score, and extensions
What's the largest amount you can pay for a top ad?
enough to beat the closest competitor
which part of the google search is based on google's webindex and natural relevance to search terms?
Google word for someone seeing your ad, but not necessarily clicking it
what's the minimum you need to spend to use adwords?
there is no minimum
which are the three types of payment methods for search campaigns?
CPC, CPM, CPA
How is the monthly budget calculated?
daily budget x 30.4
which are the two ad types on the google network?
search and GDN
How should your account preferably be organised?
How many times can you change your account time zone
How many times can you change your account currency?
adwords is tied to what account?
which are the three types of messages you can receive in adwords?
alerts, announcements, notifications
name the five account access levels
email only, read only, standard, administrative, MCC
Name the four levels/folders in the adwords system
account, campaign, ad group, keyword
at what level is your daily budget set?
name the three advanced campaign types?
Mobile app, product listing, remarketing
in locations settings, who sees your ad when you specify a country?
those on that google domain
in location settings, who sees your ad when you specify a language?
those with that interface language
what are the two bid types?
how much can google stretch your daily budget during overdelivery?
name the two types of ad delivery
name the four types of ad rotation
optimize, optimize for conversions, rotate evenly, rotate indefinitely
why will a campaign get suspended?
budget ran out
Max. CPC can be set at two levels, which?
ad group, keyword
how often does google hold the ad rank auction, and determine quality score?
name the five kinds of keyword match types
broad match, broad match modifier, phrase match, exact match, negative
what does the search terms report show?
actual phrases searched by customers
what does the keyword planner suggest?
new keywords and variations
your ad can trigger in two ways on the GDN, which?
how do you target your GDN ad to a specific website?
who sees your ad with exact match?
those that search the exact terms in your keyword?
What does the keyword insertions function do?
insersts the triggered keyword into the ad text
What value set by the user is conversion optimiser based on? what does it do?
CPA, most conversions possible within CPA
what is contextual targeting? it is automatically on for what type of campaign?
ads based on website content and user, GDN
what is the best way to view your own ad, and see if it's showing?
ad preview tool
how does google find the user geographic location?
IP, device location
google shows ads both based on physical location and?
location of interest
name of the number by which google estimates the number of people who could possibly see your ad?
name three things that aren't allowed in image ads?
strobing or flashing, mimicking site content, trick to click
how do you resubmit an ad that was blocked?
how many characters can by in the headline, url, and each description line of a text ad?
25, 35, 35 characters
what are true-view ads?
how are youtube ads paid?
what does an ad gallery allow you to do
combine video and other GDN ads
what service is adwords for video exclusively for?
if two ads are equal in ad rank, which one wins the auction?
the one with better extensions
what is the max number of sitelinks allowed in an ad?
name the 6 add extensions
call extension, sitelinks, social annotations, seller ratings, app extension
the social annotations ad extensions is based on your number of follower on what site?
name the 7 ad formats
text, image, wap, click to download, video, product listing, dynamic search ads
what is the extra cost for extensions?
quality score is determined through which 8 factors?
expected CTR, display urls past CTR, account history, quality of landing page, keyword and ad relevance, geographic performance, ads performance on similar sites, performance on targeted devices
qual score affects what 4 factors
actual CPC, ad rank, bid estimates, eligibility for certain ad extenstions
what happens if your daily/monthly budget runs dry?
ads stop showing
with CPM, you pay for what?
google adwords overdelivery allows up to 20% overdelivery per day, the extra charge is then credited into what?
which two bidding types should be used to garner direct customer action?
which tab can help identify which keywords you should focus on?
which function estimates the change in clicks and impressions based on a budget change?
enhanced CPC increases your CPC by up to 30% when?
it deems it statistically likely that the auction will lead to a conversion
which function allows you to track which keywords lead to the most conversions?
which 3 tools can help you estimate what your max CPC should be?
bid simulator, keyword planner, first page/top page bis estimate columns
how does ECPC double check itself to ensure it's improving ROI?
leaves some traffic alone
ECPC, and conversion optimization are based on what function being enabled?
what can google charge an extra service fee for using on the GDN?
for a positive ROI, the profit fomr conversions must be larger than the cost of what?
conversion tracking doesn't yet work in what situation?
which keyword tool let's you determine whether your ads are showing, and if not, why?
which tool helps estimate the amount of traffic a certain keyword would see, and estimate bids?
which access type can give access up to standard
which access type cannot change access levels for users, nor invite new users?
which access type can freely give and change all access levels?
This set is often in folders with...
2. Google Adwords - Account Management
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