When you choose to "Reach people in, searching for, or viewing pages about my targeted location," your ads can appear for people who are likely to be physically located in your targeted location. However, if someone is physically located in your targeted location, but is searching for pages about a location outside of that targeted location, we won't show your ad.
For example, let's say you're advertising your vineyard and you target California. Someone in California searches for "oregon wine," but she won't see your ad, since she was searching for a location outside of California.
This exception doesn't apply to the Display Network. If the same person in California looks at websites about wine in Oregon, she's eligible to see the ads that you've targeted to California.
Display Network is right for you if ,,,,,,,,,,, To Make Changes to All Google Products - Personal Info your personal name, nickname, country, or time zone ,,,,,,,,,,,,,,, • 10,000 campaigns (includes active and paused campaigns)
• 20,000 ad groups per campaign
• 20,000 individual targeting items per ad group (such as keywords, placements, audience lists, and product targets)
• 300 display ads per ad group (includes image ads)
• 4 million active or paused ads per account
• 5 million individual targeting items per account (such as keywords, placements, audience lists, and product targets)
• 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign
• 100,000 active legacy ad extensions per account
• 1.3 million references to legacy ad extensions per account*
• 100,000 active upgraded ad extensions per account
• 10,000 ad group references to upgraded ad extensions per account**
• 10,000 campaign references to upgraded ad extensions per account**