-According to Bentham, pleasure is the only intrinsic good and pain the only intrinsic evil. His version of utilitarianism was attacked as a "pig philosophy," as ignoring the value of "higher" pursuits. It puts pushpin on the same level as poetry, say. Indeed, Bentham said, quantity of pleasure being the same, pushpin is as good as poetry.
-Mill tries to account for the value of what we normally regard as "higher" pursuits which may not seem to have as much "felt satisfaction" associated with them. He treats the good as happiness, and this is resolvable into pleasure, but it should be remarked that pleasure comes in different qualities.
-Mill would refer the comparison of these qualities to those who had experienced both. "It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are of a different opinion, it is only because they only know their own side of the question" (10). - don't have the capacity to think of higher pleasures.
-Mill also remarks that the "higher" pleasures, such as the pleasure derived from having a virtuous or noble character, promote the happiness of others more than the lower pleasures, and this has to be taken into account, since utilitarianism seeks to increase the total amount of happiness, no matter whose (11).
**Mill gives a fair argument on this doctrine. He says that it is unfair for others against Epicurus doctrine to say that pleasure is only for swine. Beasts have a different level of pleasure with compare to human beings and it is not fair to say that humans are not capable of pleasure. Contrary to this, he also says that the epicureans are indeed at fault when they do not mention the pleasure of the intellect and other more important human being values. They only made it particular to those of physical pleasures. In this, it is the fault of the Epicureans.** so they are the ones insulting human intelligence as far as higher pleasures go.