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the process through which individuals acquire their political beliefs and values
what the public thinks about a particular issue or set of issues at any point in time
public opinion polls
interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
a method of poll selection that gives each person in a group the same chance of being selected
a subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion
a variation of random sampling; census data are used to divide the country into four sampling regions. Sets of counties and standard metropolitan statistical areas are then randomly selected in proportion to the total national population
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