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1.2 Sports Marketing
Terms in this set (7)
shared characteristics of a group, such as age, marital status, gender, ethnic background, income level and education level.
involves using sports to market products
the number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer
Goal of Sports Marketing
is to use the right marketing mix to meet the customer needs while generating a profit
is important when marking sports and entertainment goods. Fans want products that identify them with a winner.
reinventing a product or service to keep customers interested
feelings such as affection and passion which compel fans to buy merchandise/tickets related to their favorite sports team/athlete
THIS SET IS OFTEN IN FOLDERS WITH...
5.1 Laws that Regulate Businesses
1.1 Marketing Basics
1.3 Entertainment Marketing
2.1 The Marketing Concept
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