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29 terms

E-Business

STUDY
PLAY
e-commerce
buying/selling of goods over the internet
e-business
conducting business over the internet. not only buying/selling, also serving customers and collaborating with business partners
B2B
businesses buying/selling to each other via the internet
B2C
businesses sells stuff over the internet
C2B
consumer sells to business other the internet
C2C
sites offering goods to assist consumers interacting with each other over the internet
e-shop
version of a retail store, customers can shop 24/7 without leaving home
brick and mortar business
physical store, not internet presence
pure-play (virtual) business
operates on the internet, no physical store (amazon.com)
click and mortar business
operates a physical store and on the internet (REI and Barnes & Noble)
Web Mash-Up
website or web application that uses content form more than one source to create a completely new service (mix lyrics and songs, mix map data, photos, etc) example - Zillow
intranet
internalized, no outside access, only access for employees
extranet
intranet that is available to strategic allies (customers, suppliers, and partners)
portal
a website that offers a lot of resources and services, such as email, online discussion groups, search engines, online shopping malls - example: Yahoo!
Kiosk
publicly accessible computer system that is set up to allow interactive information browsing (OS is hidden and program runs in full screen mode)
Internet Service Provider
provides public access and related services like website building
Online Service Provider
provides connection and a lot of unique services like its own version of a web browser
Application Service Provider
a company that offers an organization access over the Internet to systems and related services that otherwise would have been on a personal computer / outsourcing part of a company's business logic - manages software, up grades etc
Wireless Internet Service Provider
an ISP that allows users to connect to a server at designate hot spots or access points using a wireless connection
Service Level Agreements
defines the specific responsibilities of the ASP and sets the customer expectations
e-procurement
the B2B purchase and sale of supplies/services online and links organizations to suppliers' catalogs
Intermediaries
agents, software or business that bring buyers and sellers together that provide a trading infrastructure
Portals
ex of intermediary - central hubs for online content (Yahoo!, MSN, Google)
Online Brokers
intermediaries between buyer/sellers of goods and services ex-travel agents
Content Provider
ex of intermediary - companies that use the internet to distribute copyrighted content (B2C) ex-music, news, etc
click-through
a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser <shows exposure, not it the visitor like it or the length of time it was viewed>
Interactivity
measures the visitor interactions with the target ad <time visitor spends viewing the thread, number of pages viewed, number of repeat visits to the ad> <shows effectiveness, gain BI>
clickstream data
the exact pattern of a consumer's navigation through a site - can reveal ways consumers interact with websites
mobile commerce
the ability to purchase goods and services through a wireless internet enabled device