36 terms

Graphic Design Assesment#1

This is assessment will test to see how much information you know about graphic design, design fundamentals, color theory,principles of design,Branding & Identity, Editorial design and Adobe Creative Suite software.
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Primary Colors
red, yellow, and blue: the colors from which all other colors can be mixed and can't be remade.
Secondary Colors
When two primary colors are combined, the result is a secondary color. They are green, orange and violet.
Teritary Colors
A tertiary color is a color made by mixing one primary color with one secondary color, in a given color space such as RGB or RYB or equivalently CMYK)systems
Red-Orange or Red-Violet represent what color group.
Is an example of Teritary colors
Hue
color
Harmony
A result of balanced color relationships. Can be defined as a pleasing arrangement of parts, whether it be music, poetry, color, or even an ice cream sundae.
Analogous Color
Colors that are side by side on the color wheel and share a hue. (Hue is a shade.)
Complementary Color
the color opposite from another color on the color wheel, i.e. red and green
Balance
The arrangement of the parts of an artwork to give an overall sense of equality in visual weight. Formal - an imaginary line of symmetry. Informal - an asymmetrical layout is used. Radial - the pattern "radiates" from the centre point.
Asymmetrical
Not identical on both sides of a central line or artwork.
Symmetrical
Well proportioned; balanced; the same on both sides. Mirrored image.
Proportion
The relationship of size between objects.
Unity
The combination of all elements working together to achieve a sense of harmony in your design; grouping related items close together
Contrast
the relationship between the light and dark areas of an image
Emphasis
Drawing special interest to the most important part of an artwork. (Focal Point)
Focal Point
An area in a display that attracts attention first, above all else. (Another name for emphasis)
Repetition
n. The act of repeating a visual effect in a design or artwork. (Pattern)
Movement
The principle of art used to create the look and feeling of action and to guide the viewer's eyes throughout the work of art
Art
The completed work of an artist which is the expression of creativity or imagination or both. Portrays mood feeling or tells a story.
Logo
a symbol or design that serves to identify an organization or institution
Corporate Identity
focus on creating and maintaining a positive company image, use the media to advertise, promotional, and business cards
Marketing
the commercial processes involved in promoting and selling and distributing a product or service
Masthead
The title of the magazine
Typography
the study of all elements of type as a means of visual communication
Cover lines
one-line descriptions of articles found on the cover of the magazine. Their purpose is to entice the reader into picking up the magazine.
Graphic Design
a visual representation of an idea that relies on the creation, selection, and organization of visual elements to create an effective communication
Bleed
Color is printed to the edge of a page such as a magazine or book.
Composition
the way the principles of art are used to organize the elements of art
Gutter
white space that separates columns and facing pages
mapping
Artwork or symbols are placed on a 3D object.
HTML
HyperText Markup Language, the authoring language used to create documents on the World Wide Web.
Text wrap
a technique that allows text to flow around a graphic image
Adobe Creative Suite
is a collection of graphic design, video editing, and web development applications made by Adobe Systems. The collection consists of Adobe's applications (e.g., Photoshop, Acrobat, InDesign), that are based on various technologies (e.g., PostScript, PDF, Flash).
Pen Tool
Traces and allows the use on anchor points to be created. Line segments are created with every clcik to trace around objects in Adobe Illustrator and Photoshop.
Resolution
The number of pixels per square inch on a image, vector, graphic, or photo. For Example: 300(print) is high res and 72(web) is low res.
CMYK and RGB
CMYK stands for 4-color process printing and is good for printing brochures and books. RGB stands for Red, Green, and Blue and is good for web use only or on computer screen.