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Sports and Entertainment Makreting 14
Terms in this set (30)
4.08 Which of the following is one of the main features of a sport product:
Which of the following is an example of ambush marketing
Nonsponsoring business broadcasting commercials during an event
Guilt by association, a striking team, and a team having a losing season are examples of sponsorship
What must smaller businesses have in order to compete with larger businesses for a sponsorship opportunity?
How is sponsorship success measured?
Return on investment
A formal contract is the preferred form of written agreement between a sponsor and a sport/event entity because it
is legally binding
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) __________ sponsor.
If the terms of the sponsorship proposal are not acceptable, a business may try to __________ with the sport/event entity.
Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?
They want to reach the people who buy their products
3.04 How does a professional sport team earn revenue when it permits its games to appear on television?
Selling broadcasting rights
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
included in a sponsorship proposal
When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the
An athlete, a team, or a league are examples of
Who benefits from an effective sport/event entity sponsorship
Sponsor, sport/event entity, and fans
3.02 When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
adapt promotional messages for each market
.08 Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area
Sponsorship opportunities are only available to large businesses in major cities
False, opportunities exist everywhere and in all sizes
The relationship between a sponsor and a sport/event entity is often described as a
3.02 A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using
4.06 A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products
Interior wall of the outfield
4.04 The purpose of designing an event program that contains space for advertisements is to
generate more revenue
Which of the following would NOT be a business's sponsorship goal:
Proper exploitation of sport/event sponsorships encourages
people to buy products
4.06 A stadium deciding to place messages and team logos on electronic boards is an example of selecting
What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?
1.10 One of the features of sports events such as football games is that they are
When a sponsor gives away logo hats, T-shirts, pennants, and other specialty advertising products during a sponsored event, the sponsor is
exploiting the sponsorship
What factor should receive the most attention when choosing a sport/event entity to represent the business?
The interests of the business's target market
3.03 What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
Why is sport/event sponsorship one of the fastest growing promotional activities today?
People are receptive to companies that sponsor their teams/events
THIS SET IS OFTEN IN FOLDERS WITH...
Sports and Entertainment Marketing U5 part 1
Night Vocab 1
Sports and Entertainment Marketing U5 part 2
Sports and Entertaiment Marketing 17
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