L'Oreal wants to release a new shampoo scent to increase its market share in the hair care industry. Below are sales revenue data for each brand. Total industry sales for the past three years have been $131 million in 2010, $137 million in 2011, and $143 million this year.
Brand 2012 Sales
Herbal Essences $13,000,000
All Others $45,000,000
In the BCG Matrix, L'Oreal is a _____, with a relative market share of _____.