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21 terms

AP GOPO Chapter 14 Vocab

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501(c) Group
Non-profit, tax exempt interest group that can advocate for candidates, is not required to disclose the names of contributors, and may make electioneering communications within boundaries.
527 political committee
Tax exempt organization created expressly to influence the nomination, election, or appointment of political candidates but not subject to Federal Election Commission disclosure rules; may not make electioneering communications.
Contrast Ad
Ad that compares the records and proposals of the candidates, with a bias toward the candidate sponsoring the ad
communications director
The person who develops the overall media strategy for the candidate
campaign manager
The individual who travels with the candidate and coordinates the campaign
campaign consultant
A private-sector proffesional who seels to a candidate the technologies, services, and strategies required to get that candidate elected
finance chair
The individual who coordinates the financial business of the campaign
get-out-the-vote (GOTV)
A push at the end of a political campaign to encourage supporters to go to the polls
general election campaign
Phase of a political campaign aimed at winning election to office
hardmoney
Campaign contributions that are regulated and limited by the Federal Election Commission
inoculation ad
Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched
matching funds
Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury
nomination campaign
Phase of a political campaign aimed at winning a primary election
negative ad
Advertising in behalf of a candidate that attacks the opponent's character or platform
public funds
Donations from general tax revenues to the campaigns of qualifying presidential candidates
press secretary
The individual charged with interacting and communicating with journalists on a daily place
positive ad
Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, with no direct reference to the opponent
pollster
A campaign consultant who conducts public opinion surveys
public action committee (PAC)
Officially registered fund-raising organization that represents interest groups in the political process
soft money
Campaign contributions that are not regulated or limited by the Federal Election Commission
voter canvass
The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone