Like this study set? Create a free account to save it.

Sign up for an account

Already have a Quizlet account? .

Create an account

501(c) Group

Non-profit, tax exempt interest group that can advocate for candidates, is not required to disclose the names of contributors, and may make electioneering communications within boundaries.

527 political committee

Tax exempt organization created expressly to influence the nomination, election, or appointment of political candidates but not subject to Federal Election Commission disclosure rules; may not make electioneering communications.

Contrast Ad

Ad that compares the records and proposals of the candidates, with a bias toward the candidate sponsoring the ad

communications director

The person who develops the overall media strategy for the candidate

campaign manager

The individual who travels with the candidate and coordinates the campaign

campaign consultant

A private-sector proffesional who seels to a candidate the technologies, services, and strategies required to get that candidate elected

finance chair

The individual who coordinates the financial business of the campaign

get-out-the-vote (GOTV)

A push at the end of a political campaign to encourage supporters to go to the polls

general election campaign

Phase of a political campaign aimed at winning election to office


Campaign contributions that are regulated and limited by the Federal Election Commission

inoculation ad

Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched

matching funds

Donations to presidential campaigns whereby every dollar raised from individuals in amounts less than $251 is matched by the federal treasury

nomination campaign

Phase of a political campaign aimed at winning a primary election

negative ad

Advertising in behalf of a candidate that attacks the opponent's character or platform

public funds

Donations from general tax revenues to the campaigns of qualifying presidential candidates

press secretary

The individual charged with interacting and communicating with journalists on a daily place

positive ad

Advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, with no direct reference to the opponent


A campaign consultant who conducts public opinion surveys

public action committee (PAC)

Officially registered fund-raising organization that represents interest groups in the political process

soft money

Campaign contributions that are not regulated or limited by the Federal Election Commission

voter canvass

The process by which a campaign reaches individual voters, either by door-to-door solicitation or by telephone

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions and try again


Reload the page to try again!


Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

Voice Recording