Three primary methods of collecting information for environmental scanning are
a) marketing research, company records, and advance orders.
b) secondary sources, company records, and observation.
c) executive knowledge, media, and marketing research.
d) observation, secondary sources, and marketing research.
e) company database, executive knowledge, and research.
The four major competitive structures are
a) monopolies, oligopolies, oligopolistic monopolies, and pure competition.
b) pure competition, heavy competition, moderate competition, and light competition.
c) brand, product, total budget, and generic.
d) oligopolies, monopolies, monopolistic competition, and pure competition.
e) monopolies, limited competition, oligopolistic competition, and pure competition.
If Toby Roberts has an income of $30,000, pays $6,000 in rent, $1,200 in utilities, and $5,000 in taxes per year, his disposable income is
By the turn of the twentieth century, the population of the United States had shifted to three large racial and ethnic groups. These groups are
a) blacks, Hispanics, and whites.
b) Asians, blacks, and whites.
c) Asians, blacks, and Hispanics.
d) blacks, Indians, and whites.
e) Hispanics, Indians, and whites.