Basic Yearbook terminology

Bleed
Click the card to flip 👆
1 / 35
Terms in this set (35)
Bleed
Extending picture beyond the edge of the page on one or more sides leaving no external margin.
The standard size is 1/8 inch, and is usually used to allow for movement the paper during printing, then trimmed by the printer.
Byline
A line that gives credit to the author of a story. It can appear either at the beginning or end of copy.
Body type
The type of font selected for the body copy-usually 12 point set in one face/font.
Border
Plain or ornamented frame around any page element.
Candid
Photos that are captured without posing your subjects or distracting them from what they're doing. They're great for capturing everyday aspects of school life.
Caption
Explanitory copy indentifying who, what, when, where, why and how of a picture. Also tells something extra to amplify the message.
Drop cap
A style of headline where th first letter of the first work of the healine is lalrger or styled to stick out from the rest of the headline.
Element
Copy, headline, artwork-anything to be put on a layout.
Dominant Element
The element on a page that immediately attracts a reader's attention.
Folio
Page number and spread identification, usually positioned in the bottom corner of a page.
GhostPhotographic image printed lightly to forma background for other elements.GridSeris of horizontal and vertical lines in a non-reproducible blue ink printed on a layout form to help align coy and photographsGutterThe fold between 2 pages where the pages are bound to the cover.HeadlineA line of large type used to tell the reader what is to follow, introducing the topic and main point of interest.LadderA diagram of the spread by spread planning of the yearbook, showing what wopic will be covered on each spread.LayoutA design plan for a page or spread in a yearbook. It accounts for the size and position of all elements on a page..ModulesEssentially, the yearbook equivalent of a sidebar. It is a smaller amount of text with accompanying photos that supports a page's main story.Pull QuoteA a phrase or quote pulled from a story and used as a graphic element. It highlights a key topic or point in a story and is usually placed in larger, more distinctive type.Page ProofA simulated version of a page showing copy, pictures and artwork which is used for editing putposes prior to printing.PicaUnit of measurem in the priting industry. one is equal of 12 points. there are 6 of these to an inch.KerningThe space between two letters that are next to one another. You can adjust this to avoid gaps in your text (for example: if character pairs are spaced too far apart).The Golden RatioA mathematical rule that's used to repeatedly create visually pleasing designs. In yearbooks, you can use it to create different layouts, and it's best to visualize it as a rectangle with its length (side B) being roughly one and a half (1.618) times its width (side A).SectionPortions of a yearbook devoted to a particular topic (ie, sports, etc.)SignatureA sheet on which yearbook pages have been printed. After it has been folded,, pages appear in correct sequence. This is made up of generally 16 pages.SpreadFacing pages which are linked conceptually as well as visually.Style Guideis a set of standards used to create consistency in your yearbook. It can be used for typographic, graphic design, and copywriting.tamplateA page or spread having a preset format, used as a starting point for a particular page so that the format does not have to be recreated each time it is used.themeThe central idea or concept; the narrative or pictorial thread that unifies the various parts of the yearbook.White spaceBlank area of any page that is not covered by tape or pictures.Orphansa word, part of a word, or a small line of text that falls at the end of a paragraph on a line by itself. These "hangers" (if you will) create unwanted white space and are distracting to readers.Rule of ThirdsThis is a guideline in photography that encourages a photographer to move the primary subject of the photograph away from the center.WidowsA a word or line of text that sits alone at the start of a column or page. They're distracting to readers.LeadingThe space between lines of text. You can adjust the leading of a text block to increase its readability or to squeeze more text onto a page. (Rule of thumb: The more space there is between lines of text, the easier that text is to read.)Monospaced FontsFonts that have equal width for each letter. They can be serifed or sans serifed.The LeadThe introductory portion of a news story; usually the first sentence or paragraph. It relays to the reader the most essential information. In traditional journalism, it is spelled "lede."