The demographic profiles of Facebook and Youtube users are somewhat different. Facebook users tend to be female, are more college educated, and are older than YouTube users. So, if a brand manager wants to reach males with an ad for a brand, he/she likely would use Youtube. Both Facebook and Youtube enable a brand manager to promote the brand but in different ways: Facebook has a platform that connects with the firm's brand website. Youtube allows brand managers to create an actual brand channel to host its advertisements, B-role, and other video clips that can explain complex and/or provide product demonstrations that may be of interest to users. It too can link to a brand's website. Both Facebook and Youtube allow users to share their opinions with other users through the "like" and the "comment" features. However, Youtube, because it's a more visual medium, allows a brand manager to entertain as well as inform users about the brand. Youtube traffic goes directly to the video; a hyperlink is needed to get users back to the brand's website. Facebook, on the other and, uses customized tabs and buttons to direct users to the brand's website.