What are the major differences between Facebook and YouTube that are of interest to brand managers?
The demographic profiles of Facebook and Youtube users are somewhat different. Facebook users tend to be female, are more college educated, and are older than YouTube users. So, if a brand manager wants to reach males with an ad for a brand, he/she likely would use Youtube. Both Facebook and Youtube enable a brand manager to promote the brand but in different ways: Facebook has a platform that connects with the firm's brand website. Youtube allows brand managers to create an actual brand channel to host its advertisements, B-role, and other video clips that can explain complex and/or provide product demonstrations that may be of interest to users. It too can link to a brand's website. Both Facebook and Youtube allow users to share their opinions with other users through the "like" and the "comment" features. However, Youtube, because it's a more visual medium, allows a brand manager to entertain as well as inform users about the brand. Youtube traffic goes directly to the video; a hyperlink is needed to get users back to the brand's website. Facebook, on the other and, uses customized tabs and buttons to direct users to the brand's website.