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Sullivan's Ch 1 Vocabulary Terms

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Rhetoric

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Terms in this set (40)

As Aristotle defines: "the faculty of observing in any given case the available means of persuasion." It is the art of finding ways to persuade an audience.

one's listener or readership; those to whom a speech or piece of writing is addressed. Can have multiple of them.

words, events, attitudes, atmosphere, or circumstances that help determine meaning.

goal that a speaker or writer wants to achieve; one's intention or objective in a speech or piece of writing.

prejudice or predisposition toward one side of a subject or issue.