Bob Peterson was sent on a two-year assignment to Poland by the American shoe manufacturer for whom he worked. During his two-year stint, Bob spent most of his non-working hours watching his favorite American television shows on Hulu, eating at McDonald's and KFC (alternate nights), and becoming a master at Madden NFL 20XX. He never learned to speak Polish, never explored local art, architecture or cuisine, nor did he attempt to make any Polish friends. Not surprisingly, Bob's efforts to grow his company's business in Poland met with little success. It is clear that Bob lacked _______________.