comm 271 exam 2 psu
Terms in this set (48)
Slides found on the sidewalk. FACEBOOK LIVE by Daborah Acosta of an author Louise. Led back to another journalist Mariana Gosnell.
Man's Request for mother's medical records
Mother was a cancer patient. Son requested her medical forms. Hospital refused to talk to him and eventually sent a warrant out for her arrest
Miracle on the Hudson- A Marriott story
Captain Sullenberg saved 155 people by landed crashing plane on the Hudson river. Movie, Hollywood spent millions. CNN produced.
Left- leaning news company posts content on mobile and social platforms. Founded by Huffington Post
Something editors have a hard time grasping. An extended story line in episodic storytelling media.
Assigned to meet Batkid and and shoot images of the event in San Francisco. Took detailed shots of the crowd, city, event.
Mike Kepka and Luanne
Took a video of "Gotham City"that was posted one hour after the event. DO VIDEO THAT AUDIENCE CARES ABOUT WHEN THEY WANT TO SEE IT
Telling Stories Online
Event based reporting, Enterprise journalism.
Event based reporting
Breaking news and sports- bursts of web traffic (SHORT TAIL)
More expensive, but is worth it in the end because you gain a trustworthy audience. Builds reputation. (LONG TAIL)
An unplanned event that is important to some or all of your audience.
What is the best way to report breaking news?
The correct answer depends on the arc of the story.
Describes what the audience knows about the story.
BEGINNING- audience seeks basic info.
PEAK- Audience knows most of the facts.
END- Audience understands the sequence of events.
How do you get breaking news to the audience in a sustainable way?
A combination of social media and constantly updating news blogs.
Options of BEGINNING of the story arc
time-starved. Use social media to make audience aware. Promote. From main site have link to best version of story. Revise story as soon as it can be updated.
Search engine optimization
maximizing the number of visitors to a website by ensuring the site appears high on the list of searches.
Social media optimization
Writing effective social media posts. advertising through social media.
Options at the PEAK of the story arc
(info-starved) Production quality, content and clarity becomes much more important. Audience wants more in depth info.
Options at the END of the story arc
Facts of story are well known. Production quality and content become paramount.
News story characteristics that change over time
beginning- speed, accuracy
peak- Clarity, context
there is no one story, there are different versions of a story developing at different speeds on different platforms.
The arc of the story is different depending on
which platform the viewer is seeing it
Newspaper audience are usually always
at the beginning of the story arc because they need to wait until their newspaper is delivered to get the info.
Mobile audiences are usually always
at the peak or close to the end of the story arc because they are getting informed immediately.
One new story characteristic that doesn't change over time
Transparency: be clear about what you know, what you don't know, and where you get to information.
Global News: Canada
Combining reports from staff with best stuff found on social media.
THE BLOCK PROJECT
Seattle- building off-grid homes for homeless in peoples backyards, father-daughter duo created it. Jenn LaFreniere and Rex Hohlbein. Example of distributed content, designed for a specific platform, mobile and on website.
Did the story on the block project.
One of the people who innovated text on video
socially conscious video stories, hybrid of audio and text driven stories
works for NBC
Whole idea is to go where the audience is (like snapchat)
take advantage of push alerts
stories or versions of stories may exist only on certain platforms
key point is the story is optimized for the platform it is on
by John Branch. Avalanche. First NYT interactive story with videos and such
Russell Baze, the ironman throughbred racing. First interactive idea after Snow Fall. About a horse racer who was never participating in big races, rather he was winning very small unknown races
The innovation challenge
To be a digital success, the legacy product can't be the priority, even if it makes more money
Digital native companies are taking customers and revenue from legacy news
organizations by producing a more accessible product, even though it may be of
lower quality. This economic pressure is called
old media- radio, newspapers
is well crafted and good quality, however it is published and disturbed as the company's convenience
which makes it inconvenient for their audiences
quick, concise, and convenient
American farmer, labourer, and musician whose experience of being kidnapped and sold into slavery was the basis for his book Twelve Years a Slave
NYTimes twitter (1853 accountant)
• Tells story throughout 140 character tweets
requires journalists and technologists to work side-by-side
requires marketers and journalists to work side-by-side
communication theory that publishers should release content into new media channels in preference to old media. Online instead of print
Problem: two different apps that need to be downloaded
• Solution: made it easier to access both "apps" by making NYTimes
app easily downloadable from NYTNow app
Lean Startup Methodology
▪ Keep and delete to make better
Planet money makes a tee shirt
at NRP. started out with a very successful Kickstarter campaign
Coding team and journalist worked side-by-side
• Video and story
• Raised $590, 807
made in Bangladesh(jasmine) and Colombia(Doris)
Based on a book, the idea was to do online video and radio-style audio
Kickstarter campaign was with a goal of $50,000 raising $560,000.
They used Lean Startup methodology, looking for feedback.
They spend a month asking
their audience what they wanted to know.
Constant feedback drove the reporting a development of the story.
Archiving and indexing (brand vs. location)
Brand page is like a fan page on social media
location page is when place has multiple locations and you need to see which is closest to you
content produced by the advertiser- advertising that is a made to look like the news coverage a viewer would find on a news site or a publication
is an actual reporting done for a client not for the audience that appears with the clients logo on it
legacy media examples
washington post, cnn, nbc- they are following the lead of new places that are putting out short videos for time starved people. Also making long form content for info starved viewers- competition of netflix and hulu.
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